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7th of September marks Election Day throughout Australia and campaigns are well under way.  A huge trend emerging in this year’s election is the attempt to connect with voters using social media. Politicians and parties both big and small are turning to Facebook, Twitter, Instagram and YouTube in the race to rally up voters. But have our politicians got it right?

Kevin Rudd has gone all out there, running a “selfie” campaign under the name ‘kruddmp.’ No doubt his most sensational selfie yet shows him in trouble with his razor.

The image was quoted as being:

The cut that stopped the nation

and undoubtedly you were all stopped in your tracks upon viewing this image.


Although the photo amassed 8,000 likes and 295 retweets, did it really help increase the popularity or credibility of our current prime minister? Many took to twitter lavishing in yet another opportunity to criticise Mr. Rudd as seen below.

 @szabosolicitors : In case you missed it earlier: Tony Abbott has a vision for Australia. Kevin Rudd has a vision of himself #selfies

Flipping to the other side, Tony Abbott has been accused of maintaining a somewhat robotic persona on his social media platforms and failing to showcase #therealtony. Yet, despite his seemingly conservative approach, he has unintentionally managed to cause quite the frenzy on social media in the past week when describing MP Fiona Scott as having ‘a bit of sex appeal.’ Feminists and critics were horrified! These comments led to the online circulation of images of Mr. Abbott in his famous ‘budgie smugglers’ with the caption “just how much sex appeal does it take to win an election, Tony?”

This blunder by Mr. Abbott followed one earlier in the campaign where he slipped up replacing ‘repository of all wisdom’ with ‘suppository of all wisdom.’ This humiliating gaffe went global, with twitter comments flowing under the #suppository.

Last but definitely not least; one cannot forget Stephanie Banister. Yes, this One Nation candidate really takes the cake majorly botching up an interview when referring to Islam as a country and confusing ‘Qur’an’ with ‘Haram.’ She ventured even further suggesting the Jews follow Jesus Christ and then claimed the National Disability Scheme was going fine, when it has yet to begin. Stephanie’s comments went viral, as people across the globe entertained themselves with the humour of Australian politics and comparisons were even drawn between her and Sara Palin.

So now the question arises, Australian politics have been ridiculed immensely through social media, any tips on how it can redeem its name?