The Talking Windows
Just last month the digital world exploded with debate surrounding a recently developed digital marketing technology. German ad agency BBDO built a device that uses bone conduction technology to transmit sound vibrations from a train or bus window straight into commuters’ skulls. The same technology has been used in hearing aids, headphones and interestingly enough Google’s Glass headset. Coined ‘talking windows’ the technology has been experimented with on public transport in Munich and declared a success and ready for market consumption!
This technology seems slightly invasive albeit amazing and apparently I’m not the only one that thinks so. There has been huge controversy over the ‘talking windows,’ as broadcasting company Sky Deutschland; the first prospective customer for this new product aired a video of their campaign idea at the International Festival of Creativity in Cannes.
Irate viewers have deemed the ‘windows’ as unethical, whilst others have found humour in their opposition with one viewer suggesting “smash the window. Any complaints, say the voice in your head told you to.” However, no one can deny the pure genius of the device and the huge marketing potential at hand. Isn’t getting into the heads of consumers, precisely what marketers aim for? Seems like BBDO have hit the jackpot with this one.
This is Sky Deutschland’s proposed campaign; what are your thoughts on windows that talk?
Bye for now!