With the imminent arrival of Google Glass into the mainstream market, Siri seems to be feeling understandably threatened. In an effort to protect herself, Siri has started a campaign snidely mocking Glass. Try hitting Siri with the command “Ok Glass”; you will be immediately struck with humorous retorts such as
I think that Glass is half empty.
Just so you know, I don’t do anything when you blink at me.
Here’s what happened, when I attempted to “Ok Glass,” Siri.
However, Google has responded to Apple and Siri’s taunting, claiming Glass will retaliate strongly with: ‘Siri, it’s not you, it’s me. You see, I just met Google Voice Search and fell hard for her. She doesn’t just listen; she understands me.’
And the war is on!
Siri’s reaction to Glass is of course a tactic by Apple to bring their brand back into the limelight through utilising Siri’s witty nature, which, has so endeared users in the past. However, in addition to engaging with a somewhat playful catfight with Google, the real attack against Glass will be from Apple’s iwatch, which is reportedly being prepared for release in 2014. Apple CEO Tim Cook came out earlier this year declaring his lack of confidence in the ability of Glass to be successful as a mass-market device and the belief that consumers will be more attracted to something that can be worn on the wrist i.e. the iwatch.
I tend to agree with Apple on this one. I think Glass sales will definitely be hindered by its appearance and the fact that it is so visibly noticeable on the head. Females in particularly are unlikely to be attracted to such an accessory.
What do you think about the war between Siri and Glass; do you find Siri amusing? Do you think Glass is a real threat to Apple?